KRisten Donnell’s first designer bag purchase was a Coach bag she wore to high school. And she treated the little bag like “gold”. Other designer bags were to come into his life, but it was his first Louis Vuitton (a Neverfull MM in Damier Ebene) that reinforced Donnell’s affection for beautifully designed designer bags.
“The first few months I wore my Neverfull, I put it in the dust bag every time I put it down. What a nerd, ”she laughs. “It makes me crack to think about it.”
Eleven years later, Donnell still wears the versatile Neverfull bag. The sleek tote has retained its shape and color, making it one of his favorite bags to date, which is quite an achievement considering how many designer bags Donnell sees every day.
As the owner of Keeks Designer Handbags in Plano, Donnell is an expert in luxury bags, buying and selling designer bags from Louis Vuitton, Chanel, Gucci, YSL and Hermes. Her chic 10,000 square foot boutique is an accessory paradise with affordable bags, shoes and jewelry. Kristen aka “Keeks” buys and sells 100% authentic and second-hand designer items, saving money for buyers looking for luxury labels and craftsmanship while keeping an eye on the bottom line.
“I have always been concerned with values. I haven’t always liked designer bags, but over time I’ve learned that the premium quality and cost per use are worth it, ”notes Donnell. “My boss at Goldman used to say, ‘Buy well, cry once,’ which means investing in something that will last instead of replacing something cheaper over and over again. “
Before opening his Keeks Handbags store in 2014, Donnell worked as a financial analyst at Goldman Sachs, but entrepreneurship turned out to be part of his DNA.
His father Mark called himself the “King of Opportunity” and founded three different buy / sell / trade businesses focused on CDs, DVDs and electronics. He decided to expand into a shopping segment appealing to women without the size limitations, so he turned to handbags, opening a store in Plano’s Collin Creek Mall in 2010. Donnell has it. joined in 2011, initially focusing on EntertainMart, reselling movies / music / games, but it became apparent that designer bags had her heart.
Now the shelves of the Keeks boutique are stocked with pieces from Chanel, Balenciaga, and Valentino, but at first, it’s Tommy Hilfiger, Kenneth Cole, Coach, and Michael Kors who draw buyers. After selling a Louis Vuitton Speedy 30, Donnell knew that true luxury was the way to build a successful business.
“I proactively bought a large amount of Louis Vuitton inventory on a trial basis and BOUM, sales increased dramatically,” says Donnell.
She takes pride in the fact that Keeks is a ‘brick and click’ model where you can buy online or in person at the store. She and her staff have created a luxury resale experience with a concierge service and they encourage shoppers to inspect the bags in person.
Authentic luxury handbags guaranteed at Keeks
Keeks offers a 100% guarantee of authenticity, using their years of experience for quality control while working with third-party authenticators like Entrupy, an on-demand authentication service. Keeks staff submit microscopic images of logos, leathers, hardware and materials through the device and the Entrupy app and algorithms rate the item as genuine or unverified based on the images submitted.
“With the growing popularity of the luxury resale market comes an increasing amount of counterfeit items. People try to sell us fake items every day (often without realizing it), so Entrupy gives us all peace of mind, ”says Donnell.
If you are in the market to sell designer bags instead of buying, the process is streamlined and straightforward. The sellers are registered and the buying team evaluates the items, making an offer based on their sales history and the larger resale market. One advantage of selling to Keeks is that they buy items directly. There is no sending or waiting for payment.
Whether you are in the market to buy or sell, there are luxury brands that continue to be perennial favorites among those with discerning tastes. Chanel, Gucci, YSL and Céline topped the luxury list, but it’s Louis who reigns supreme.
“Louis Vuitton is by far our best-selling brand,” notes Donnell. “That’s 60% of our sales and half of our store’s footprint. We have over 1,700 Louis Vuitton items, which is why we say we have more Louis than Louis!
She reports that Neverfull MM prints in Monogram and Damier Ebene prints are the most popular, while Christian Louboutin pumps, Gucci sneakers and Golden Goose are tops for shoes.
Donnell takes the veracity of the bags it sells very seriously, offering a guarantee of authenticity to every person. Keeks also offers a 14 day return policy as long as the tags are still attached. If the labels are removed, an item may also be returned, but is subject to a restocking fee due to the required re-authentication process.
As the luxury handbag market continues to thrive, so do the opportunities to wear stylish bags and good investments. Donnell appreciates the freedom that comes with using pre-owned luxury bags.
“One of the biggest advantages of second-hand shopping (besides the lower price, of course) is that people tend to carry their second-hand bags more frequently because they don’t mind being responsible for it. that first inevitable scratch, friction or defect. ” she says. “It takes a lot of pressure off and lets you get more out of the bag.”
Donnell points out that luxury handbags are a good investment because they tend to retain their value, and when luxury brands increase their prices, the resale market increases as well.
The future is bright for Donnell and his premium handbag business. She plans to expand the concept into new markets, bringing her authentic selection of coveted bags and shoes to cost-conscious shoppers with new stores.
“If you take good care of your bags, you can enjoy them for years to come,” Donnell says. Just like his own Louis Vuitton Neverfull acquired so many years ago.
Buy Keeks at keeksdesignerhandbags.com or visit the Plano store at 4909 West Park Boulevard No.151. For more information, call 469-367-0340.