Influential brand High Street River Island launched in The Bay, Canada
TORONTO – (COMMERCIAL THREAD) – Today, The Bay and River Island, an international fashion leader from London’s High Street, announce a partnership that will bring the coveted fashion brand directly to Canadian consumers. Beginning today, shoppers will discover the British retailer’s womens and menswear at LaBaie.com, with collections arriving in select Hudson’s Bay stores this spring. The assortment comes in sizes up to 18 and comes as The Bay is rapidly expanding its Next Gen offering to Millennial and Gen Z shoppers, its fastest growing customer demographic.
“The La Baie assortment is evolving to offer desirable brands to style-oriented Canadians,” says Laura Janney, Chief Merchant at La Baie. “River Island combines affordable prices with an ambitious aesthetic and we know our young customers will find trendy and affordable pieces that match their tastes and lifestyle. ”
Theodore Sheppard, Head of International Development for River Island, said: “We are delighted to launch River Island through such a respected partner, The Bay. Through this collaboration, we aim to bring the unique fashion of River Island to a new group of customers in Canada ”.
For women, the River Island collection debuts with an edited range of refined basics, including distressed denim, jackets, sweaters and comfy loungewear. Plus, the assortment has trendy, party-ready pieces for those looking for style, including asymmetric cutout jumpsuits and tops, fringed sequined mini skirts and shirts, off-the-shoulder dresses and all. the rest. The collection of men’s clothing includes raised fitted cotton polo shirts, quilted jackets, shepherd’s check sweaters and t-shirts, joggers and a variety of denim styles and fits. There are over 200 styles available to shop now at LaBaie.com.
ABOUT THE BAY
With a digitally driven, goal-driven lens, The Bay is helping Canadians live their best lifestyle. As one of the country’s most iconic brands, Hudson’s Bay operates 85 full-line branches and La Baie operates labaie.com featuring Marketplace – one of the largest e-commerce companies in Canada. The Bay has built a reputation for quality and style with an unrivaled assortment comprising concepts of fashion, designer, home, beauty, food and more. The Hudson’s Bay Rewards is ranked second among department store loyalty programs in Canada.
The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is the oldest company in North America. Signature strips are a registered trademark of HBC.
ABOUT RIVER ISLAND
With over 60 years of fashion retail experience and 260 stores in the UK and Ireland, River Island is one of the best known and beloved brands on the British High Street. Renowned for its stylish, affordable and unique fashion offering covering women’s, men’s and children’s clothing, River Island has one of the largest design teams on the High Street, with nearly all of its products designed in-house.
Proudly supporting a growing list of charities and organizations, River Island builds long-term and equitable relationships with the suppliers, people and communities in which we operate, while striving to accommodate the limited resources of the planet, using renewable energies.
